A Theoretical Model for Strengthening Bank Reputation in Myanmar During Crisis

نویسندگان

چکیده

This paper attempts to construct a theoretical model for amending the impairment of bank reputation and extend knowledge policymakers managers private banks regarding essential factors consider in building more substantial reputation, particularly during irregular period banking sector. The quantitative research approach was employed, randomly selected 350 customers participated this study. questionnaire items were analyzed using partially exploratory factor analysis (EFA) confirmatory (CFA). hypotheses estimated examined structural equation modeling (SEM) technique. According results, assurance (β=0.738, p<0.001) financial (β=0.367, had significant positive effect on service quality. Moreover, quality positively affected perceived value (β=0.520, p<0.001), communal influence (β=0.765, (β=0.592, p<0.001). Further, (β=0.284, p<0.05) (β=0.122, with regard all evidenced direct reputation. Therefore, study statically confirmed roles improving outcomes (perceived influence), leading incredible

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ژورنال

عنوان ژورنال: Asia Social Issues

سال: 2022

ISSN: ['2774-0315']

DOI: https://doi.org/10.48048/asi.2022.255013